As my boy 'Moo and I were sitting through our training class, he turned me on to a website called LogoShak that has a remarkably extensive collection of logos from sports teams and events. Since I needed something new for the blog (and because November has 30 days), I decided to list the 30 worst sports logos of all time. I designated 'Moo as creative director of the project since he a.) found the site before I did, b.) has a good eye for a bad logo, and c.) agreed to go through half of the logos on the site so that I didn't have to spend even more time than I already do with unproductive exercises. I will be listing one per day for the next 30 days. There was no strict criteria; it just had to look ugly. Sometimes the logos were too busy, some of them had terrible color schemes, and some were just way too plain. Regardless, we tried to put together list of the all-time worst for your enjoyment (or displeasure, whichever). Let's keep this train rolling...
#6 - Florida Blazers
There is a problem with this logo; a big one. Basically, umm, how do I say this...NOBODY HAS ANY IDEA WHAT IT IS!! I took a poll of 50 people (ok, 2), and not a single one of them knew what this was. There's nothing about it that says "Florida" and nothing about it that makes me think "Blazer". Again, as I've tried to point out throughout this exercise, the point of a logo is to represent your team with style and give your fans something to wear around with pride. This logo? It accomplishes precisely none of that. If I'm just missing the boat here and there's some sort of underlying meaning with the logo, by all means, let me know. But my goodness, this is just garbage. Florida Blazers fans, you deserve better. Not that there are any of you left because the Blazers played in the World Football League (WFL), which lasted about 17 minutes, but still. There's a principle here, and we at Skip To My Lank like to make sure those principles are upheld for fans of all teams, leagues, and franchises. Seriously, though, what is that? I won't be able to sleep tonight; this mystery will continue to perplex me for weeks.
~~ Lank
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