Wednesday, November 4, 2009

The 30 Worst Sports Logos of All Time: #27

As my boy 'Moo and I were sitting through our training class, he turned me on to a website called LogoShak that has a remarkably extensive collection of logos from sports teams and events. Since I needed something new for the blog (and because November has 30 days), I decided to list the 30 worst sports logos of all time. I designated 'Moo as creative director of the project since he a.) found the site before I did, b.) has a good eye for a bad logo, and c.) agreed to go through half of the logos on the site so that I didn't have to spend even more time than I already do with unproductive exercises. I will be listing one per day for the next 30 days. There was no strict criteria; it just had to look ugly. Sometimes the logos were too busy, some of them had terrible color schemes, and some were just way too plain. Regardless, we tried to put together list of the all-time worst for your enjoyment (or displeasure, whichever). Let's keep this train rolling...

#27 - Ottawa Lynx

Growing up, I went to a lot of Charlotte Knights baseball games. They're a Triple-A team and have run some good players through their roster in the past decade or two. One of the frequent opponents was the Ottawa Lynx. I always thought it was weird that a minor league team was in Canada since our Northern Neighbor had so many problems keeping the Montreal Expos around. Well, I wasn't far off with my thoughts, because the poor Lynx folded in 2007. Prior to folding, though, they blessed us with one of the worst logos ever. They used to have a cool one that had an affable lynx chillin' on the team name. I always liked it. The new one? Goodness. Frankly, it's frightening. The lynx is hiding behind the team name with intense eyes, and is scratching the crap out of that baseball. What about that makes me think the lynx is good at baseball? Or am I supposed to be scared of the lynx which makes me less likely to play good baseball against his team? I can't figure this out. I think I like the maple leaf, but I'm not even sure, because it's overshadowed by about 34 other things going on in the logo. Long story short, this logo is far too busy, and not with anything cool. The eyes are weird, the claws do nothing for me, and the team name being splashed over the lynx itself seems forced in there. Whatever, it's Ottawa; I don't know why I got my hopes up. Oh, that's right, because they had a good logo before they switched to this ridiculousness. Unreal. The lesson, as always, if it ain't broke, don't fix it.

~~ Lank

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