The 30 Worst Sports Logos of All Time: #19

As my boy 'Moo and I were sitting through our training class, he turned me on to a website called LogoShak that has a remarkably extensive collection of logos from sports teams and events. Since I needed something new for the blog (and because November has 30 days), I decided to list the 30 worst sports logos of all time. I designated 'Moo as creative director of the project since he a.) found the site before I did, b.) has a good eye for a bad logo, and c.) agreed to go through half of the logos on the site so that I didn't have to spend even more time than I already do with unproductive exercises. I will be listing one per day for the next 30 days. There was no strict criteria; it just had to look ugly. Sometimes the logos were too busy, some of them had terrible color schemes, and some were just way too plain. Regardless, we tried to put together list of the all-time worst for your enjoyment (or displeasure, whichever). Let's keep this train rolling...

#19 - Los Angeles Ice Dogs

This particular logo belongs to a minor league hockey team plagued by poor attendance that had to reinvent itself in another city a few years after springing up in this particular city. Sound familiar? I thought so; especially to the 4 people who read the entry for #20. Much like the Mobile Mysticks (once again, not a typo), the Ice Dogs (yes, that's their real name; no PhotoShop required here) did not think about the basic rules of logo-izing when creating their image. I mean, look at this thing. Probably 13 different images shoehorned into 1. We have the dog, the skates, the rips in the skates, the chain, the spiked collar, the 'Ice Dogs', the 'Los Angeles', and the dog's red eyes. And that was just at first glance; I value my time too much to delve any further into the makeup of this logo (no, I really do; quit laughing). I'm not against trying to create a thorough logo that expresses a lot about your mascot, but there is a limit, people. Do I need to get into the fact that the dog has chewed up some skates? I mean, how dangerous is that? Those blades are sharp; the "Ice Dog" could have easily sliced his tongue or cheek while chewing on the skates. That's downright Vick-ish. And what the heck is an "Ice Dog" anyway? I'm done with the Ice Dogs. I'm glad they folded in 2007.

~~ Lank