Saturday, November 7, 2009

The 30 Worst Sports Logos of All Time: #24

As my boy 'Moo and I were sitting through our training class, he turned me on to a website called LogoShak that has a remarkably extensive collection of logos from sports teams and events. Since I needed something new for the blog (and because November has 30 days), I decided to list the 30 worst sports logos of all time. I designated 'Moo as creative director of the project since he a.) found the site before I did, b.) has a good eye for a bad logo, and c.) agreed to go through half of the logos on the site so that I didn't have to spend even more time than I already do with unproductive exercises. I will be listing one per day for the next 30 days. There was no strict criteria; it just had to look ugly. Sometimes the logos were too busy, some of them had terrible color schemes, and some were just way too plain. Regardless, we tried to put together list of the all-time worst for your enjoyment (or displeasure, whichever). Let's keep this train rolling...

#24 - Memphis Maniax
Ah, the XFL. I remember when Vince McMahon, the CEO of WWE, started his football league, and named the eight teams involved. Since the league was being run by a pro wrestling guy, I was prepared for just about any name/logo combination. Surprisingly, they were all pretty tame (New York/New Jersey Hitmen included)...except for the Memphis Maniax. Really? You're naming your team the Maniax? Forget the spelling issues for a minute and consider the logic behind calling your team a bunch of crazy people. Whatever, I'm not here to criticize names. But I am here to criticize logos, and this one is just silly. It says "Ax". When your team name is misspelled to begin with, and your logo is just the last two letters of that name, what are you accomplishing? Confusion, that's what. I don't think anyone (XFL fan or not) looked at that logo and instantly said, "oh, that's the Maniax." Just dumb. Their secondary logo is actually pretty cool, but the mental health advocates weren't exactly thrilled about it. I'm telling myself that those PC people are the reason we were stuck with "Ax" instead of the much better other option. The XFL didn't last, but the absurdity of this logo will endure forever.

~~ Lank

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