Thursday, November 5, 2009

The 30 Worst Sports Logos of All Time: #26

As my boy 'Moo and I were sitting through our training class, he turned me on to a website called LogoShak that has a remarkably extensive collection of logos from sports teams and events. Since I needed something new for the blog (and because November has 30 days), I decided to list the 30 worst sports logos of all time. I designated 'Moo as creative director of the project since he a.) found the site before I did, b.) has a good eye for a bad logo, and c.) agreed to go through half of the logos on the site so that I didn't have to spend even more time than I already do with unproductive exercises. I will be listing one per day for the next 30 days. There was no strict criteria; it just had to look ugly. Sometimes the logos were too busy, some of them had terrible color schemes, and some were just way too plain. Regardless, we tried to put together list of the all-time worst for your enjoyment (or displeasure, whichever). Let's keep this train rolling...


#26 - Atlanta Thrashers
The NHL gets a lot of hate for various reasons (mostly deserved), but I've always thought they had good logos for their teams. From the Original Six teams down to the newer ones, they remain pretty consistent in putting together simple, yet creative, visual representations of their franchises. Well, Atlanta just doesn't fit the bill. I get the thrasher as a mascot because the brown thrasher is the state bird of Georgia, but it just looks ridiculous in this logo. As a matter of fact, it doesn't even look like a bird. It looks like some abstract figure that takes no definite form (wait, that's the very definition of abstract...whatever, just work with me here). And I don't mean to rain on their parade (well, actually I guess I kind of do), but the "bird" is committing a penalty. There's no way, if that "bird" were playing a real game, that he wouldn't get whistled for highsticking. That's not even an arguable point; he'd be in the box for a 2-minute minor right off the getty. So, not only is the logo hard on the eyes, it teaches poor lessons to the children. Skip To My Lank is for the kids, and we won't stand for such things. By the way, since I'm here, what's up with that color scheme? Is that red or brown? Or maybe orange? Gold? Heck, I don't know. And I'm tired of trying to figure it out; I'd rather spend my free time on more important ventures...like finding more logos to add to the list.

~~ Lank

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